Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – Sports Fan Activation
Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial is a beer born with the Fighting Spirit since 1925. And one of their key partnerships to bring the Fighting Spirit to life is the Ultimate Fighting Championships (UFC).
The Modelo UFC Fighting Spirit VR Challenge is a key Modelo brand initiative and leveraged at bars and events across Texas and in Phoenix and Nashville during big UFC Fight Nights. Modelo brand ambassadors invite consumers to take the challenge.