•OBJECTIVE: Engage and intrigue the best and the brightest to learn more about the USAF and reinforce the perception of USAF as the high tech leader.
• SOLUTION: We created a online game experience that would appeal to their target audience (young gamers 16-24 with various propensity for the USAF). The game highlighted over 60 USAF careers, extended live tour experiences held throughout the year and encouraged competition as well as social sharing.
•RESULTS:
–Over 600K visitors
–Over 225K missions completed (16 individual missions)
–62% are within the 16-24 target age group*, exceeding goal of 40-60%
–81% of 16-24 target engage > 10 min and/or play 2 missions*, exceeding goal of 60%
–34:11 avg. game time, exceeding goal of 20:00 – 30:00
–22% registered via Facebook Connect, exceeding goal of 10%
