Groove Jones partnered with Crocs and DICK’S Sporting Goods to produce a social campaign celebrating the Crocs x NFL partnership. To highlight the collection in an eye-catching way, we created a faux Out-of-Home (OOH) video series that appeared to show giant NFL licensed Crocs being delivered onto DICK’S Sporting Goods store parking lots across the country. Full case study - https://www.groovejones.com/dicks-sporting-goods-fooh-holiday-campaign-crocs-nfl-collection
Crocs NFL Collection + Dick's Sporting Goods FOOH
Groove Jones partnered with Crocs and DICK’S Sporting Goods to produce a social campaign celebrating the Crocs x NFL partnership. To highlight the collection in an eye-catching way, we created a faux Out-of-Home (OOH) video series that appeared to show giant NFL licensed Crocs being delivered onto DICK’S Sporting Goods store parking lots across the country.
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