Slim Jim Turns 75K Fans into Randy “Macho Man” Savage at Comic-con with AR Camera Effect on Snapchat
The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure that is being released at Comic-con San Diego.
Groove Jones was brought on board by the agency B.I.O.S. to help them with the launch of this momentous, retro nostalgia event by creating a digital camera experience which turns fans into Randy “Macho Man” Savage!
Link to full case study - https://www.groovejones.com/slim_jim_macho_man_ar/