Groove Jones partnered with LEGO and National Experiential to create immersive projection mapping experiences in two iconic locations—Vanderbilt Hall in New York City and Loews Ovation Hollywood in Los Angeles.
The installations showcased dynamic animations and vivid storytelling under the theme “Play is Your Superpower.” In New York, multiple scenes, including LEGO characters navigating jungles, racing, and exploring space, were seamlessly projected onto three walls. The experience concluded with LEGO bricks forming the message, “Play is your Power.”
In Los Angeles, the projection transformed a virtual apartment building into a playful scene, with LEGO characters interacting across windows, culminating in a thrilling race car adventure. Both activations captivated audiences, celebrating the limitless imagination LEGO inspires. Full case study - https://www.groovejones.com/lego-play-is-your-superpower-new-york-city-and-los-angeles-projection-mapping-campaign
