Groove Jones partnered with The Infinite Agency to create an interactive game experience for their Southwest Airlines’ Getaways campaign. The goal was to design a custom application that blended animated video storytelling with a body tracking game, giving guests a playful way to engage with the Southwest Airlines’ key benefits and promoting sweepstakes entries to win a Getaway Vacation. Full case study - https://www.groovejones.com/southwest-airlines-getaway-vacations-activation-computer-vision-powered-game
Southwest Airlines Getaway Vacations Activation Game
Groove Jones partnered with The Infinite Agency to create an interactive game experience for their Southwest Airlines’ Getaways campaign. The goal was to design a custom application that blended animated video storytelling with a body tracking game, giving guests a playful way to engage with the Southwest Airlines’ key benefits and promoting sweepstakes entries to win a Getaway Vacation.
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