OOH Digital Campaign for Schwab Investing Themes™
Charles Schwab recently launched Schwab Investing Themes™ as a new approach to investing. Schwab Investing Themes™ enables investors to choose from a variety of themes comprised of a basket of relevant stocks that can be customized. To introduce Schwab Investing Themes™ in a big way, TRG worked with Groove Jones to build an OOH campaign that included a series of augmented reality (AR) murals and anamorphic 3D billboards.
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