Fans of all ages got the chance to step out onto the 50 yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day Super Bowl Live event leading up to the big game in Minneapolis, MN. The experience is part of Sleep Number’s fan engagement at the game.

Located in the heart of Minneapolis and just steps away from where the Patriots and the Eagles battle it for the championship at Super Bowl LII. The Sleep Number engagement is the must see spot this year. About 800 people are taking part in the VR experience each day, while countless others look on through the glass front. A huge 30 foot video wall displays a spectator mode view of the VR experience.

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