Foxwoods Resort Casino – David “Big Papi” Ortiz AR Scavenger Hunt
Voted best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers it’s guest an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world champion, David Ortiz. Fans can now engage in an AR scavenger hunt on the resort property.
Groove Jones partnered with Foxwoods to create an augmented reality experience revolving around Big Papi himself. This AR “scavenger hunt” features Big Papi taking part in numerous activities that guests can enjoy at the resort casino. Guests can unlock these AR Murals (or AR Portraits) by using the official Foxwood’s App as part of the “Where Is Big Papi” campaign.
AR Scavenger Hunt
Hidden throughout the resort are four portraits of Ortiz, designed by the agency BPG. Each unique picture of Big Papi is hanging around the casino and through the power of image recognition, is triggered by using your camera.