Augmented Reality Experience for FX Networks American Horror Story Comic-con San Diego FXHIBITION
Welcome to the American Horror Story Eccentricities Gallery – Discover the Dark Secrets
Comic-con San Diego is the largest convention of its kind in the world with nearly 400,000 people in attendance. FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.”
Case study - https://www.groovejones.com/fx_ahs_comic-con/
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