Expereince took the user from their living room to a NASCAR race, down to the track and into the vehicle.
Entire interior scene was created in CGI. This includes the visuals scene outside the vehicle.
NASCAR Xfinity - How Close is Too Close VR
VR activation for NASCAR Xfinity series. Full case study - http://groovejones.com/2016/01/nascar-xfinity-vr-campaign/
You may also like
LG NCAA Men’s and Women’s Final Four
2023
Book of Life VR Experience - 20th Century Fox and Dell
2015
Victoria’s Dia De Los Muertos Limited Edition Bottles
2020
Lunchables.com Game Portal
2017
LEGO - Galaxy Space Police - Galaxy City Getaway
2016
Fruit of the Loom - Fruitlandia Campaign
2016
DIY Network - Hammertime Game
2020
AT&T Winning 11 Decision Day
2019
AT&T NBA All-Star Game Cleveland
2023
IBM P10 Site
2022