![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/a3542b5a-73b6-45b2-83a9-61da3f11ec9c_rw_1920.jpg?h=bbe5c33669b6e6710a5bdae6a32fc897)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/c0218950-a919-49fd-91e0-45a40d9148db_rw_1920.jpg?h=f358fb45d82a83470a2abcee28e9afeb)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/92e97cbd-0510-44cf-bc78-92c42952e250_rw_1920.png?h=bf293af07a19999b30245eba40acd67a)
Expereince took the user from their living room to a NASCAR race, down to the track and into the vehicle.
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/c716a10a-8fa7-47ae-a398-1775fe28f00c_rw_1920.jpg?h=6fa068800021f731c83adb0b93a8cc89)
Entire interior scene was created in CGI. This includes the visuals scene outside the vehicle.
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/8a6be662-c48e-42a2-aed5-b1fd40ce3d3a_rw_1920.jpg?h=6a2f8bdb0c78c41ee2617ea25c8ebca6)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/a0ff599b-a936-4aaa-aa08-87b0db1592c2_rw_1920.jpg?h=65e1b03dfb9559573be4cdab34eccb0b)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/07b64498-efce-4b6b-a483-703dbebfc8c1_rw_1920.jpg?h=d2764bff173d01a6e93805b8caac984a)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/9417d677-df8c-42a5-a920-8974cb7abb1f_rw_1920.jpg?h=d0e4eb60f2fb4afda2d2a2f7b4e37af3)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/131bb964-2c3b-4296-b5af-119374c6db94_rw_1920.jpg?h=c3a95cb6116c502d3db45d8cab824442)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/07666641-959f-426f-846c-73675273d2f0_rw_1200.jpg?h=74f543c8430ea97db0c908112c1e7702)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/2dcb5903-f4fd-4681-94b6-591edc6dc9bf_rw_1920.png?h=3f5ad912e24d41438a3cdb54dc0c6319)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/4f8edc0a-da7f-4d8e-b948-8bf616be5c0b_rw_1200.jpg?h=51b108b04e54a8da543d089289c506a6)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/041357ae-f78c-4c83-a584-e8a8087b6d87_rw_1920.jpg?h=0d65e6fad3509a11f6032169ebef5da8)
![](https://cdn.myportfolio.com/b0b38bcc1e984ee6f77d1bde2cc2bbcc/1e055d9f-b42b-4e11-aa89-ee0d7bcd7dff_rw_1200.jpg?h=5600fdbba8c98196e1252591af719f62)
VR activation for NASCAR Xfinity series. Full case study - http://groovejones.com/2016/01/nascar-xfinity-vr-campaign/