NASCAR Xfinity - How Close is Too Close VR

VR activation for NASCAR Xfinity series. Full case study - http://groovejones.com/2016/01/nascar-xfinity-vr-campaign/

Expereince took the user from their living room to a NASCAR race, down to the track and into the vehicle.

Entire interior scene was created in CGI. This includes the visuals scene outside the vehicle.

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