The Humane Society of the United States and Humane Society International announced that after 70 years, they would be rebranding to Humane World for Animals. Groove Jones collaborated with FlyteVu to produce a striking video to launch the new name and campaign. The guerrilla-style, immersive faux OOH campaign blended reality with cutting-edge CGI. The goal? To create a dynamic video featuring a Bengal tiger’s paw tearing through a teaser billboard with the numbers 2.14.25, revealing the new campaign video and a new name. Full case study - https://www.groovejones.com/humane_world_for_animals_fooh_campaing
