Innovation Arena “Beat the Best” B2B Experience

160/90 and Invesco QQQ partnered with Groove Jones to reimagine their Innovation Arena experience for a new B2B trade show conference format — one that was compact, mobile, and just as powerful. Initially designed for the large-scale NCAA Final Four championship fan fest events, the new version needed to maintain the high-energy gameplay and brand storytelling in a smaller footprint.

Innovation Arena “Beat the Best” Basketball B2B Conference Experience
160/90 and Invesco QQQ partnered with Groove Jones to reimagine their Innovation Arena experience for a new B2B trade show conference format — one that was compact, mobile, and just as powerful. Initially designed for the large-scale NCAA Final Four championship fan fest events, the new version needed to maintain the high-energy gameplay and brand storytelling in a smaller footprint.


You may also like

Marshmello AR Instagram Face Game
2019
Dinaledi Chamber VR Experience - Perot Museum
2018
Universal Studios - Land of the Lost Mobile App
2016
Teraxxa™ Game Pits Farmers Against Wireworms In WebGL
2021
Official American Airlines Apps
2012
Lands' End Facebook Campaign and App
2012
Wasabi - Sudoku Mobile Game
2016
Fruit of the Loom - Fruitlandia Campaign
2016
LED Volumetric Holodeck and VR Experience
2021
Cinemark Theaters Digital UI/UX
2012
↑Back to Top